LM Insights
Marketing strategy, brand development, and outreach - informed by insight.
About
LM Insights is an independent marketing consultancy supporting organisations with strategy, brand development, outreach, engagement and marketing services.
Work is informed by research, evidence, practical understanding, and experience, with a focus on helping organisations make confident decisions. Here, marketing is a strategic and practical function, supported by insight rather than driven by assumption.
Alongside structure and professionalism, the way of working is intentionally straightforward and human. Projects are designed to feel manageable, communication is clear and open, and processes are kept as simple as possible without compromising quality or outcomes.
Approach
We begin with understanding context, goals, and constraints before shaping recommendations or activity. Research and analysis are used to strengthen thinking, test assumptions, and inform strategy, rather than existing as a standalone exercise.
We balance structure with flexibility, ensuring support feels organised and dependable, but remains easy to work with (and friendly)!
Every project is designed to:
- Create clarity at key decision points
- Keep processes simple and proportionate
- Align marketing activity with your goals
- Balance strategic thinking with practical delivery
- Provide actionable recommendations
What To Expect
Working with LM Insights is designed to feel professional, supportive, and straightforward.
Clients can expect:
- Clear scope, timelines, and deliverables
- A calm, friendly, and collaborative working style
- Plain-speaking advice without unnecessary jargon
- Practical recommendations grounded in evidence
- Professional reporting and communication throughout
The focus remains on making marketing and decision-making feel accessible, not overwhelming.
Values
Guided by a commitment to:
Clarity over complexity
Simplicity without cutting corners
Evidence over assumption
Thoughtful strategy
Integrity
Transparency
Professionalism
Friendly Support
Founder & Background
Helayna Reading BA(Hons)
I founded LM Insights to offer marketing support that is clear, evidence-led, and genuinely useful after seeing how often marketing becomes overcomplicated or disconnected from real organisational needs. It was born from my consultancy work with the National Dementia Care Accreditation Scheme, where I have led brand development and marketing activity and nurtured effective relationships with media partners. My background combines academic distinction with hands-on senior level marketing experience across charity, education, and commercial settings, with a particular interest in ethical, purpose-driven work.
I graduated with a First-Class Business Management degree, receiving the Graduate Prize for Business 2025, winning regional marketing competitions (resulting in internships and mentorship programmes with industry experts), and academic awards in marketing, analysis, operations, supply chains, sustainability, and responsible business modules. This foundation shapes my approach - one that values research, clarity, structure, and evidence rather than assumption or trend-led decision-making.
Alongside academics, I have carried out marketing, outreach, and engagement activity for a range of organisations, Domino’s Pizza Group PLC and 'Strava Group' - a multi-brand hospitality operator delivering high-performance operations across fast casual, QSR, leisure and hospitality - as well as broader consultancy and research-led work and the development of an international affiliate marketing portfolio. My experience spans brand development, content and campaign delivery, outreach, reporting, and strategic insight.
The way I work is intentionally friendly, straightforward, and flexible. Conversations are relaxed, communication is clear, and processes are kept simple and proportionate. At the same time, work is delivered with care, structure, professional rigour, pride, and genuine passion. The aim is to make marketing and decision-making accessible, manageable, and effective.
LM Insights reflects a belief that marketing works best when it is thoughtful, ethical, and grounded in insight, and when working together feels easy (and fun!) as well as professional. I genuinely love what I do, and this is felt by the people I work with.